Sustainability is not just a trend in fashion, it's a pressing issue that demands our immediate attention. Unfortunately, it's also become a gimmick, with plastic bottles being produced and recycled without even being used for their original purpose once. This urgency is what should drive us to make a change.

Nevertheless, sustainability is not just using recycled or organic fiber. The natural plant fibers of cotton, hemp, flax, jute, and viscose, as well as animal fibers of wool and silk, contain practices that are cruel to live in Gaia. Having said this, some synthetic fibers, depending on their processes and practices, may do less harm to earthly systems.

Our fashion system may be broken, but it's not beyond repair. From agriculture to textiles, energy to transportation, there are opportunities for us to make a positive impact and create a more sustainable future.

WATER

Almost 10% of global arable land provides products related to fashion.

Agriculture uses 75 % of the world's freshwater. Textiles and agriculture for fashion use 6 % of the world's freshwater, but 20% of the wastewater comes from the fashion industry. Agriculture accounts for 70% of freshwater consumption worldwide and is the single-largest contributor to surface water and groundwater pollution.

AIR

One-third of all greenhouse gas emissions come from agriculture, food, and textiles. Deforestation has reduced 11% of forests in the last 20 years. At this rate, life will be extinct in Gaia in 100 years. We have lost 70 % of living organisms in the previous 50 years. Deforestation contributes 20 % to total greenhouse emissions.

EARTH

The soil is a living organism, and in one spoon of soil, there are a few billion microorganisms in more than 1000 species. Plant life depends on these microorganisms, and using fertilizer, insecticides, and herbicides destroys our soils and human life. Genetically modified seeds are a product of the dark system in Gaia. They require the systematic use of synthetic fertilizers and chemicals to grow crops. This kills the soil and pollutes our water systems.

ENERGY

The use of fossil fuel is the number one reason for most pollution in this world.

The four elements trigger deathly processes that contribute to each other. The water, air, earth, and fire systems are interdependent.

HUMAN (Feeling and Consciousness)

In our pursuit of more, we often overlook the human element in sustainability. Consider this: would you feel good wearing a garment produced by someone in slavery? Yet, we continue to pay minimum wage to fashion workers, a form of modern slavery. Our compulsive spending and the emotional demand we create are not humanistic. We are using the most precious resources of the world, humans, in our quest for more. If we had paid fair wages and produced less, allowing Gaia to replenish its resources at the speed we consume them, we could have a different future.

But we all know that the 3D world has come to an end. Our purpose is to gain new consciousness wherever our new soul journey continues.

ISAORA Biodynamic Organic Regenerative Cotton

ISAORA offers cotton in its purest form – the Demeter Certified Biodynamic Cotton from its partner Sekem in Egypt. Science is our primary focus in a sustainable, compassionate cotton.

The self-sustained biodynamic cotton production ensures soil fertility through nutrient-rich hummus created by integrating livestock and crop rotation. The biologically diverse habitat encourages predator-prey relationships and does not require pesticides. The humus ensures natural resistance to harmful insects and diseases. The biodynamic farm guarantees the entire farm to be certified rigorously. It is carbon-negative, uses 25% less water, and uses zero synthetic fertilizers, insecticides, and herbicides. We use cover crops between consecutive crops.

ISAORA Botanical Dying 

ISAORA collaborates with a patented industrial-scale plant-based natural dye process with high-performance standards. Clean irrigation water naturally enhances the water output. Although we still have limitations in color diversity, inspired by nature's gifts and abundance, we add new colors and combinations every season.